Social Media On and Off the Job

You Are What You Post

Every time you communicate, you shape public opinion about you, your role, your school, your school district and public education.

Things to Remember

• Always be positive and helpful online—all district staff are ambassadors. Always.
• Use sound judgment and due care when on and off duty.
• Use social media to build, manage and maintain positive relationships with key school/community stakeholders.
• As a school/district ambassador, posts are never really your own.
• The world is always watching, even if your accounts are private/protected. Everything can be screen-captured and shared.
• Freedom of expression does not mean freedom from consequence.
• Establish and follow a clear set of social media guidelines. See the district’s Social Media for Employees Policy 5255.
• It is important to be familiar with R277 515-517.

Keep Safety and Privacy Top of Mind

• Always respect privacy and confidentiality, especially with respect to student information.
• Never post personal student information without family/guardian consent.
• Make sure any student you are posting photographs/videos of has not opted out of social media consent. This option is given to parents during the registration procedure and teachers are provided a list of students who have opted out.
• Field trips and information about extracurricular activities should not be posted prior to an event.

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